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"Play With Your Food"

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Roles in this project:

  • Clay artist

  • Market researcher

  • UX researcher

  • UI designer

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Problem:

  • Food ordering decisions can be difficult and frustrating, especially for groups.

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Solution:

  • Gamification of the ordering process: incorporating games, puzzles, and quizzes to assist with decision-making.

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Solution - Final Design

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Design Process - Behind the Scenes

Logo and Icons - Creating a playful atmosphere

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Market Research

  • Researching competitors, marketing strategies, designs, and features.

  • Collecting trends, practices, and existing solutions.

  • Defining the MVP.

User Research
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  • 182 survey and interview participants from around the world.

  • Identifying problems that people who order food online face.

Design Methods

  • User Flows, Low and High Fidelity Wireframes, Concept and Final UX\UI.

  • Tools: Figma, Illustrator, Photoshop, Clay.

  • An engaging environment: bright, cheerful colors, and playful copy.

Evolution of the project  
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Cool, show me something else

Have you seen these?

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